This blows my mind but somehow makes more sense at the same time.

In this interpretation, when we measure things on one entangled photon, the effect doesn’t propagate instantaneously across space through some sort of spooky action at a distance. Instead, it propagates backwards in time, influencing events when the photons are first produced.

From Ars Technica’s “Physicists look for the arrow of time, biologists find it.”